Digital Marketing Essential Keys 1.

Methods for Generating Quality Traffic

The essence of a successful digital marketing campaign is not the volume of traffic but the quality of it.

For example if I sell hand made furniture then I'm looking to attract a particular type of customer.

It is at the planning stage that we need to define clearly the type of customer we are targeting. This stage is crucial as shapes every aspect of your campaign.

Once we have a profile in mind our efforts at attracting customers must be focused on them entirely. If you try to take a broad approach to attracting traffic you will suffer.

So Where are You Going to Get Your Website Traffic From?

Here are some of the common sources...

1. 1. Free Search Engine Traffic - in particular Google using search engine optimisationtechniques
2. 2. Paid Search Engine Advertising(search engine marketing services)
3. 3. Direct traffic - i.e. they type www.yourwebsite.com into their web browser
4. 4. External links to your site from relevant sources (referrals effectively)
5. 5. Advertising banners on other web sites

...and some not so common sources;

1. 6. Links in your email signatures
2. 7. Links from your email newsletters (if you have an email marketing strategy)
3. 8. Viral email campaigns
4. 9. Online Articles
5. 10. Social Bookmarking and Networking web sites
6. 11. Online Public Relations Channels

The Right Message at the Right Time is The Key

When setting up your traffic generation campaigns you need to remember that individuals are often at different stages in their thinking. Some will be ready to buy and others just researching, comparing and pondering a decision.

The amount of time and ultimately money you spend on advertising and promotion depends on how broad you set your target - focus is of the essence at this stage.

In our example of hand made furniture we would simply not bother with the term 'furniture' and look for what is known as the 'long tail' keywords such as 'bespoke furniture', 'hand made furniture', 'furniture craftsmen' to generate, more relevant traffic .

By taking this much more targeted approach you can be assured that the visitors you attract are ready to listen to what you have to say and therefore your conversion ratio and profits will reflect this.

...however that also depends on if your web site design is set up properly which takes us nicely onto part 2, landing page optimisation.

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If you have found this useful but want to know more about how we can help with your digital marketing strategy we'd love to hear from you on 05603 145 278.