Brooks Digital Marketing

This is a great little research peice by Matt McGee of small business search marketing. Estate agents have been under pressure as we all know and the massive take up of video shows that they are taking the gloves off to win business.

Having worked on web projects for some of the biggest players in the UK including Strutt and Parker, John D Wood and Edward Mellor of Manchester to name a few I believe this recession could be a good thing for them in terms of rethinking their digital marketing techniques.

With video being so easy to shoot and upload as Matt says, it is a fast and highly transparent way of showing potential buyers a property. This in itself has the added benefit of saving time wasted on viewings.

At the other end of the scale I’ve always advocated producing high quality videos for area guides. This practice reinforces the agent web site as a resource for local information and these videos can easily be syndicated to the multiple video content sites further widening exposure.

For more commentary about the survey visit Matt’s site at the link below or check out the survey here http://www.wellcomemat.com/real-estate-video-report/fall2009