Struggling to keep afloat as the economy teeters? Well it’s going to get much harder when business picks up too.

Here are some reasons why search engine optimisation could not only be your life raft now but your platform for the future .

The recession is biting and you aren’t the only one that is hurting and there will be more and more casualties as the gloom descends further, so what can you do to help yourself?

It might be that a carefully considered ‘spruce’ up of your web site could be all that is needed to get your web traffic flowing again or you might be ready for a major overhaul.

Either way an investment in what is obviously going to be the de facto method of winning and doing business for many sectors in the future, is going to give you both short and long term benefits.

Ask yourself this one question; “Is our sector going to get more or less competitive online?”. The answer to that is simple: Absolutely yes and probably by much more than you might anticipate.

I would be prepared to estimate that in just five years the investment required to get a new web site to the top of a search engine for any commercially connected keyword is going to cost at least five times more. I make this estimate based on a loose calculation that takes into consideration the penetration and speed of internet access, the number of businesses coming online every year and the rise in awareness of search engine optimisation as an essential ingredient for generating traffic and profits.

In reality, the impact of this huge increase in competition will mean that valuable Google page one real estate is going to be fantastically more difficult to secure and yes, you guessed it, a lot more expensive.

As a digital marketer when researching industry sectors, I find that more and more work is required to get a top ranking and this is even before the internet has been swamped by heavily optimised web sites.

In fact, in some sectors, without a huge investment the exercise of gunning for some keywords is actually quite pointless and I have to formulate a ‘side door’ strategy to get my clients enough online exposure.

So what will happen to you if you don’t take any action with your web marketing?

Well consider this. In five years it is going to be much tougher and web sites that have age on their side will also have lots of content and lots of links and these are the factors that Google rates highly.

It stands to reason then that if you don’t start taking action now and your competitors do those slots on page one that you covet and don’t have now, will be even further from your reach. Inevitably without the best positions, if you are an internet based business, the shutters will most likely have to come down at some point – not a nice thought.

You see, the internet like any gold rush – or in fact any sector – starts of fairly balanced with small and big players all vying for a piece of the cake.

As time passes the smarter players get the upper hand and the number of companies shrinks; look at the motor industry for example…

…in 1922 there were 183 companies in the UK and by 1929 there were only 58.

So what happened? Obviously the conditions were different economically but the reality is that the businesses that invested in themselves also spied opportunities to absorb talent (think Google buying YouTube) and managed to power through the hard times – are you seeing a historical pattern here?

What then happens is competing in many sectors becomes impossible for the smaller players – and again I think of all the corner shops disappearing because they just cannot compete with Tesco and the like.

It is a sad evolutionary model but it is the natural way of things and the only way forward is to embrace the internet fully and begin to understand the importance of laying a foundation in your space now.

Get optimising today!

For more information on how to boost your profits visit this web site – Brooks Digital Marketing

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This is a fact that should really whet your appetite for promoting your business online using SEO techniques.

“Last year online consumer spend grew by 38%”

- this is a significant figure considering the economic conditions we are facing.

In fact it represents an enormous amount of money and slice of that business can easily be yours with the help of a solid digital marketing strategy and a good search engine optimisation consultant.

The reason I say ‘easily’ is that surprisingly, very few websites are actually optimised for the search terms that their customers are using to look for products and services.

Because of this lack of SEO they’re missing out on stacks of business opportunities and lost revenue.

The best way to visualise not being optimised for your target audience is to think of it like this…

…a website not set up for the search engines is like having a boarded up high street front – in these difficult times this is commercial suicide but you’d be amazed at just how many business web sites are set up like this!

So it isn’t any coincidence that smart businesses are switching more of their budgets to online forms of promotion as the economic situation gets worse and worse.

So you might now ask ‘why invest in promoting online’ and there’s a simple answer to this.

Online marketing can be much more targeted and this is a real bonus for businesses in Derby that focus on the local area only. You can specify exactly what search terms you want to be found for and tailor your website to meet the requirements of your visitors when they arrive.

If you set your site and digital marketing up properly, most of your traffic will be looking for exactly what you provide, it is just then down to how well your web site makes the sale.

Secondly, digital marketing is highly trackable. This means that you can save incredible amounts of money by only investing in advertising and web development that is proven to give you a profitable return.

The opportunity to set up your web site to be laser targeted on your customers using search engine optimisation techniques is here now – all you need to know is how to do it.

For more information on Search Engine Optimisation for the Derby area call Brooks Digital Marketing.

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