Everybody is getting on board with social media and SEO and email marketing these days and often the strategy is one of spray and pray.

The good people of Forrester know better of course and have put together a tasty little tool that allows you to get a closer feel for where to target your efforts.

First off though make sure you read this short presentation http://www.forrester.com/Groundswell/ladder.html

The tool itself is very neat and easy to understand. Give it a spin.