Brooks Digital Marketing

Today, we’re going to discuss what the search engines like, but specifically we’ll talk about Google since this player as you will already know totally dominates the search engine market place and getting search engine optimisation right with Google will set you on the right path for success with other search engines.

An important thing to realise before we get started is that search engine optimisation and digital marketing is essential to the success of your business online.

There’s no point having a swanky website with all the bells and whistles if Google can’t see you.

It’s just like just like having a fancy high street shop with a boarded up front and in this economic climates that is virtually commercial suicide as you will be missing out on potentially huge amounts of lost revenue.

In this post we are going to quickly discover what Google does and what it really looks for when indexing websites.

And the reason we need to do this is that just like any other game, knowing what the rules are before we start is going to help us play the game properly and get you the best results.

Ok, so lets take a look at what Google actually takes into consideration when ranking websites, but be aware, I’m not listing these factors in any particular order of importance because we can only make informed guesses!

Google closely guards the way it compiles its results because it is in a constant war with those that continually try to manipulate the results and other search engines. If we all knew the exact formula then Google wouldn’t be able to rank sites properly and the results would be pretty useless to users.

All we can do as ethical digital marketers is use the search engine optimisation techniques available to us and continually monitor our results and refine our campaigns to get better listings for you – this process isn’t easy and of course it takes time and money but after all digital marketing isn’t a paint by numbers exercise!

So what does Google do all day (and night)?

Google constantly spiders the Internet gathering information from websites so that it can rank them accordingly.

What we need to understand is what information it collects and where it collects it from.

With this understanding we can set up our website to be ready with the correct information when Google shows up.

Right so lets’ talk about the factors that we know that Google loves

1. Unique and Fresh content

If Google can see that your content is frequently updated it’s going to make sure that its spiders visit you regularly and that it indexes your new content. One of the ways you can see if Google rates a site as an authority in a particular niche is by looking at page rank (you’ll need the google toolbar to see this).

Google is the most respected search engine and provides up to the minute access to the latest information the world has to offer so to keeps its top spot it absolutely can’t afford to miss out on new content.

By feeding it unique, high quality regularly updated content you are making big friends with Google.

Secondly

2. Google likes sites that large numbers of people or other sites like

Google gauges this by counting link popularity. If you got to Yahoo site explorer and type in a web address you will see the number inbound links that site has.

These links, how they are formatted and where they come from play a major part in getting a good listing.

Thirdly

3. Relevancy for keywords.

Google also likes sites that it can easily determine what the website is about and therefore rank it more easily.

The key here is that Google loves it when you are specific about what you do so if you communicate the exact theme of your site to Google at every chance you’ll start becoming friends with Google.

By showing to Google at every opportunity that your site is about a particular subject you are telling Google that you are worthy of indexing for that particular subject.

Of course we’ll be talking much more about how to do this properly in subsequent posts.

Another factor is…

4. Authority and status.

Sites like Amazon will always be on top of the search engines, so the idea is that you become the authority in your niche. Authority is something that is gained over time by applying the techniques that we’re going to talk about in this blog over time.

Finally

5. Age is also another factor that Google takes into consideration however this factor can be circum-navigated if everything else about your website is set up correctly.

Thanks for reading and I’ll catch you in the next post

For more information on Search Engine Optimisation for the Derby area call Brooks Digital Marketing.

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