Brooks Digital Marketing

I’m not sure about this. Google is putting a window of live results on it’s SERPs. The thing is the results scroll through pretty fast for broad keyword searches so the quality and relevance of the results depends on at what point you perform a search – you could miss some juicy links easily by turning up at the wrong point.

I’ve personally got alerts set up in Tweet deck that cover Facebook and Linked in status updates and also a Netvibes page with a ton of feeds on it too so I suppose this new feature will only get a glance when I do my searches just in case I might see something handy pop up.

I do think this could get much more interesting when you perform a narrower search on a long tail keyword. The results are not going to be pouring through like they are on the Tiger Woods demo on Trends and the results could be quite interesting, especially for monitoring brands.

For internet marketers this means that getting your listing in the latest news window is going to be like a game of musical chairs with people posting an update, checking to see if it has appeared and then posting again if someone has displaced them. I just wonder how Google will deal with this type of real time spamming which is inevitable?