How A Pretty Face Can Push Visitors Away
Published June 3, 2010 | 
I absolutely love this type of stuff – no not Sunsilk – conversion rate optimisation tactics. Bryan Eisenberg, author of Call to Action a CRO bible has his finger right on the pulse and his article about how to get the best from a commercial or corporate photographer is very useful.
The critical point to remember is not that the model should always be pretty or good looking as a given but that they should be looking at the content you want the user to engage with.
Simple stuff isn’t it but combined with other insider CRO tricks your conversion rate can go through the roof.
Horizontal Attention Leans Left (Jakob Nielsen’s Alertbox)
Published April 6, 2010 | 
More wisdom from the master of all things ‘usability’ Mr. Jakob Nielsen. This one is a nugget about how web pages are typically viewed with the conclusion that the left side of a page gets more attention than the right.
Genius or just plain obvious?
Again though it begs the questions should we all just follow these conventions and have web pages that all look the same or perhaps just agree that for certain sites like news delivery this works and for others like a gimmicky FMCG brand with a load of interactivity it perhaps doesn’t.
Posted in Uncategorized, User Experience, Web Site Design | 
usability, User Experience | 
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Why Free Web Design Offers Make Me Laugh (or Cry)
Published May 17, 2009 | Sorry to anyone that offers this service but this just has to be said.
If you can’t afford a web site then fair enough, a free web site with a low cost monthly fee is something worth considering but ONLY if your web site is not important to your business. If it is then reconsider your approach as a poorly planned web site could be just enough to kill you off.