Brooks Digital Marketing

Archive for the ‘Search Engine Optimisation’ Category

This is the way we do keyword research and it works for us! Would love to have your feedback on ways we might improve.

I listened intently to a keyword research video by Dan Thies hosted at the Stompernet site (members area) and he absolutely advocated against looking at the competition before selecting keywords. His approach was to target the most relevant keywords with the highest volumes and ‘be a shark, not a flounder’ – fair advice. Read the rest of this entry »

Struggling to keep afloat as the economy teeters? Well it’s going to get much harder when business picks up too.

Here are some reasons why search engine optimisation could not only be your life raft now but your platform for the future .

The recession is biting and you aren’t the only one that is hurting and there will be more and more casualties as the gloom descends further, so what can you do to help yourself?

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Today, we’re going to discuss what the search engines like, but specifically we’ll talk about Google since this player as you will already know totally dominates the search engine market place and getting search engine optimisation right with Google will set you on the right path for success with other search engines.

An important thing to realise before we get started is that search engine optimisation and digital marketing is essential to the success of your business online.

There’s no point having a swanky website with all the bells and whistles if Google can’t see you.

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This is a fact that should really whet your appetite for promoting your business online using SEO techniques.

“Last year online consumer spend grew by 38%”

- this is a significant figure considering the economic conditions we are facing.

In fact it represents an enormous amount of money and slice of that business can easily be yours with the help of a solid digital marketing strategy and a good search engine optimisation consultant.
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