Top 10 U.K. Search Terms by Category, April 2010 – ClickZ
Published May 20, 2010 | 
Search ToolsTop 10 U.K. Search Terms by Category, April 2010
By Jack Marshall, ClickZ, May 14, 2010
April’s top 10 search terms by search volume from Hitwise.
Top 10 U.K. Search Terms by Category, March 2010 (%) IT and Internet Automotive Manufacturers Search Term Search Volume Search Term Search Volume paypal 12.78 audi 2.32 broadband speed test 2.12 bmw 2.06 paypal uk 1.92 ford 1.48 anagram solver 1.10 audi uk 1.36 paypal login 0.82 vauxhall 1.28 pay pal 0.52 mercedes benz 1.19 yougov 0.38 bmw uk 1.16 speed test 0.31 renault 1.07 paypal.co.uk 0.30 vw 0.99 auctiva 0.29 hyundai 0.96 Movies Social Networking and Forums Search Term Search Volume Search Term Search Volume cineworld 3.50 19.64 imdb 2.11 youtube 6.08 odeon 1.90 facebook login 5.44 vue 1.38 you tube 1.12 vue cinema 1.35 bebo 1.10 lovefilm 1.22 fb 0.76 odeon cinema 0.60 0.41 blockbuster 0.56 utube 0.39 showcase cinemas 0.48 club penguin 0.38 love film 0.47 facebook.com 0.34 Food and Beverage Brands and Manufacturers Pharmaceutical and Medical Products Search Term Search Volume Search Term Search Volume dominos 5.15 boots 22.17 pizza hut 4.50 boots uk 4.73 mcdonalds 4.15 holland and barrett 3.98 dominos pizza menu 1.84 lloyds phramacy 1.35 kfc 1.40 boots the chemist 0.77 dominoes 1.32 boots.com 0.64 makro 1.19 healthspan 0.64 domino’s pizza 1.02 boots chemist 0.40 starbucks 0.87 holland and barret 0.33 costa coffee 0.81 simply supplements 0.30 Blogs and Personal Websites Broadcast Media Search Term Search Volume Search Term Search Volume bbc news 0.50 sky news 2.81 tumblr 0.38 bbc news 2.69 perez hilton 0.33 bbc 2.15 iphone 4g 0.32 bbc weather 1.89 0.31 daily mail 1.31 blogger 0.29 the sun 1.03 kotaku 0.26 bbc sport 0.83 gizmodo 0.26 weather 0.54 youtube 0.24 met office 0.45 just jared 0.23 0.36 Shopping Rewards and
DirectoriesTravel Destinations and Accommodations Search Term Search Volume Search Term Search Volume hotukdeals 0.65 travelodge 1.24 quido 0.63 trip advisor 1.00 tesco clubcard 0.52 premier inn 0.79 voucher codes 0.42 laterooms 0.48 envirophone 0.35 thorpe park 0.40 hot uk deals 0.29 alton towers 0.40 kelkoo 0.29 tripadvisor 0.32 pricerunner 0.27 tripadvisor uk 0.32 tesco clubcard deals 0.27 national trust 0.28 which 0.26 travel lodge 0.27
Some insights -
Paypal featuring highlights the continued rise of ecommerce. When faced with the option to pay via Paypal so often joining becomes a no brainer. It also could be indicative of people preferring to make transactions through sites with Paypal rather than the proprietary or untrustworthy looking third party carts that many online stores still provide.
No surprise to see Facebook perched at the summit for social but interesting to see Walt Disney’s Club Penguin making an appearance. A Disney affiliate site could be the order of the day! Also the spelling of utube could be a nice in for any keyword hijackers.
Lovefilm is increasingly popular and dominos features heavily demonstrating a trend towards staying at home and saving the old cash in these hard times – although I have never understood how they get away with selling bread, red coloured water and chopped stuff for £10 quid a pop.
Sky out performing BBC is interesting. You’s thin BBC would out optimise Sky so maybe it’s there proliferation of branding building online ads that is driving search? Nice to see the Daily Mail, a paper that speaks it mind, doing well besides all of the far left slurs it has to deal with.
3 Rules for Building a Value Proposition that Sells Like Crazy
Published May 17, 2010 | 
I loved this little drawing. It can help you to finally pin down your company value proposition by finding the “three legs of the stool”.
I’ll let the article and the pictures do the talking, just click through the link above.
Legal Marketing For Professional Services Shift
Published April 12, 2010 | I’ve recently been exploring the opportunities for professional services firms within the sphere of social media and I found a great piece by Suzanne Lowe & David Kipp of Ross & Baruzzini (consultancy) that supports my findings.
It is startlingly clear that due to cultural and structural barriers many firms are not allowing themselves to leverage their internal resources for marketing and selling activities and are thus side stepping the potential returns that shifting towards engaging with social networking environments could return.
To be effective social media marketing relies directly on experts imparting knowledge to those asking the questions. For example if I’m interested in a conveyancing service from a law firm for example then a quick tip from an actual conveyancing solicitor via a LinkedIn discussion would be more welcome than a nod towards the firm from a marketing practitioner.
The case for allowing staff to market on behalf of the firm is doesn’t need to be made any clearer to some firms and there are many that are already taking the initiative (especially in the States) as this quote from the article suggests “This “new normal” professional firm more effectively harnesses people for marketing and selling, no matter what their function or station”.
So the question is not whether you move towards a culture and internal structure where “every person gains competency in marketing and business development”, it’s when.
Another reason why your people are your greatest asset.
Check out the article http://www.management-issues.com/2009/11/27/opinion/82442-7607.asp#
Digital Marketing Strategy Development: 12 Common Problems
Published January 6, 2010 | 
When dealing with potential clients I always use this question as the acid test to discover whether I’m dealing with a business that is serious about getting results online or is just looking for a presence; “How much of your budget as a percentage are you prepared to invest in the preparation of a digital marketing strategy”.
Even a commitment as little as 10% tells me that we have someone that is at least aware that proper planning is important. If I get a ‘zero’ then I spend five more minutes explaining the key reasons they should reconsider and if it’s still a ‘zero’ then it’s goodbye.
For those that buy into the digital strategy phase this isn’t the end of the problems. Adam Singer of the Future Buzz eloquently reminds us of 12 of the most common issues that can derail our good intentions in his brilliantly written recent article.
For me as a digital strategist addressing as many of these problems as possible at the outset is the clear aim and as my clients can attest my documents cover off most of them. The trick however as we all know is not getting it on paper but actually getting the implementation right when the project kicks off.
Read and enjoy…
Building a Hot Email List Part 2
Published October 8, 2009 | Setting Up a Killer Campaign
Now you’ve got your first data set ready as discussed in part 1 of the email marketing series it is time to set up a new campaign. Most good email marketing software will allow you to segment your data into lists.
Before you send we need to decide who we are targeting. Segmentation is the path to high conversion rates so personalisation and relevancy focused offer targeting are the keys to success.
Segmentation can start right at the point of data capture. For example in our data capture preparation we could have set up two sign up forms on our website, one for software related offers and another for hardware.
So, for your first communication you could either send a separate email to both of these lists targeted at their preference or you could just send a generic email to both of the lists however, the former is more bound to get better results due to the targeted nature of the approach.
Next we will talk about the types of campaigns and how to set them up to get stellar results.
How to Design an Email that Converts
Here are our top 6 tips for creating highly successful campaigns.
- 1. An effective subject line should be concise preferably under 70 characters and include a strong call to action. You must avoid spammy subject lines and content as being blacklisted by ISP’s will seriously hamper your future efforts.
- 2. Include a friendly ‘from’ name -this could be the brand name or a well know representative of the company.
- 3. Design should be consistent with your content and your brand should be clearly visible.
- 4. Images can increase the click through rates but beware that email clients render emails differently so it is important to choose software that allows for this technicality.
- 5. Content should be punchy and to the point and offer real value to the recipient – this is vital as most people are tuned into their own desires 95% of the time.
- 6. have multiple calls to action encourage those valuable click throughs to your site.
- 7. Try to have a well proportioned number of highly visible links to avoid looking spammy.
- 8. You should also put as much as possible at the top since most recipients preview emails in preview panes.
- 9. Viral capability is important so try to choose software that allows you to include a forward to a friend link. Friendship by its nature encourages trust and emails sent from friends have high open rates.
- 10. Your Landing page should tally up with your offer in terms of design and message. Your landing page is where you want the conversion to happen. It is critical that the offer you made in the email is ready and waiting for your new potential customer.
- BONUS TIP. Have a distinct landing page separate from your main website content, this will lessen distractions and encourage conversions.
This concludes part 2 of the Email marketing series.
Thank you for joining us, see you in part 3.
Posted in Email Marketing, Marketing Strategy | 
Click Thru, data capture, Email Marketing, list building | 
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