Link Building Strategy: Employee Volunteer Program

This is a great article on Search Engine Watch. I’m all for helping clients help themselves to promote their business and this idea is excellent.

Freeing up a couple of hours a week for an employee to do some voluntary work related to your business such as a free training seminar once a fortnight could dramatically raise your profile.

Offering valuable stuff free attracts the eyes of the press, generates potential customers and demonstrates a benevolent side.

The true essence of link building is creating a network of interrelated sites that allows web surfers to almost seamlessly glide from one site to another until they have completed their goal.

Promoting a useful, free service should really help towards meeting this aim.

Read the article.