via smartinsights.com

This new update from Google in the webmaster tools is awesome. Selecting keywords for fine tuning and weeding out keywords that are not worth pursuing never got any easier!

Check out this post by the Chaffmeister.

Posted via web from Brooks Digital Marketing

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This is just a short post and I’m sorry if this old news but for those of you that don’t have a decent in browser competitive research tool this is for you.

This handy little piece of kit allows you to pull all of the data you need from the web sites on a search engine result page in one scoop.

You can export the data into a spreadsheet and use it to get strong idea of which sites stand in our way and exactly what you need to do to take over their rankings.

There is also the ‘SEO Xray’ function which will give you a quick look under the hood at keywords, links and other domain related data.

An absolute must for any serious marketer.

Get your SEO Book Competitive Research Tool here.

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Just come across a fantastic new product that can be added to your digital marketing arsenal!

You might have heard a little bit about location based services? Well if not, it’s the ability to track vehicles in a company fleet supply advertising to people when they are in a certain location like a shopping centre or be fed information about a certain location when they enter the vicinity.

These services can be accessed via 3g phones and computers but also via your SatNav and I found a brilliant website that actually allows you to upload your own tours that can be downloaded and accessed when required. www.geovative.com

A good example would be something like a Peak District tour where upon arriving at each specified location there is audio and visual information available for the user.

This type of functionality could easily be extended to walking tours around cities like the ever popular ghost walks.

I think that as a value added service you could add a download to your web site. This would be a great product for building your email list and would probably generate some local PR too which in turn generates traffic.

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