I absolutely love this type of stuff – no not Sunsilk – conversion rate optimisation tactics. Bryan Eisenberg, author of Call to Action a CRO bible has his finger right on the pulse and his article about how to get the best from a commercial or  corporate photographer is very useful.

The critical point to remember is not that the model should always be pretty or good looking as a given but that they should be looking at the content you want the user to engage with.

Simple stuff isn’t it but combined with other insider CRO tricks your conversion rate can go through the roof.