Jason
Top 10 U.K. Search Terms by Category, April 2010 – ClickZ
Published May 20, 2010 | 
Search ToolsTop 10 U.K. Search Terms by Category, April 2010
By Jack Marshall, ClickZ, May 14, 2010
April’s top 10 search terms by search volume from Hitwise.
Top 10 U.K. Search Terms by Category, March 2010 (%) IT and Internet Automotive Manufacturers Search Term Search Volume Search Term Search Volume paypal 12.78 audi 2.32 broadband speed test 2.12 bmw 2.06 paypal uk 1.92 ford 1.48 anagram solver 1.10 audi uk 1.36 paypal login 0.82 vauxhall 1.28 pay pal 0.52 mercedes benz 1.19 yougov 0.38 bmw uk 1.16 speed test 0.31 renault 1.07 paypal.co.uk 0.30 vw 0.99 auctiva 0.29 hyundai 0.96 Movies Social Networking and Forums Search Term Search Volume Search Term Search Volume cineworld 3.50 19.64 imdb 2.11 youtube 6.08 odeon 1.90 facebook login 5.44 vue 1.38 you tube 1.12 vue cinema 1.35 bebo 1.10 lovefilm 1.22 fb 0.76 odeon cinema 0.60 0.41 blockbuster 0.56 utube 0.39 showcase cinemas 0.48 club penguin 0.38 love film 0.47 facebook.com 0.34 Food and Beverage Brands and Manufacturers Pharmaceutical and Medical Products Search Term Search Volume Search Term Search Volume dominos 5.15 boots 22.17 pizza hut 4.50 boots uk 4.73 mcdonalds 4.15 holland and barrett 3.98 dominos pizza menu 1.84 lloyds phramacy 1.35 kfc 1.40 boots the chemist 0.77 dominoes 1.32 boots.com 0.64 makro 1.19 healthspan 0.64 domino’s pizza 1.02 boots chemist 0.40 starbucks 0.87 holland and barret 0.33 costa coffee 0.81 simply supplements 0.30 Blogs and Personal Websites Broadcast Media Search Term Search Volume Search Term Search Volume bbc news 0.50 sky news 2.81 tumblr 0.38 bbc news 2.69 perez hilton 0.33 bbc 2.15 iphone 4g 0.32 bbc weather 1.89 0.31 daily mail 1.31 blogger 0.29 the sun 1.03 kotaku 0.26 bbc sport 0.83 gizmodo 0.26 weather 0.54 youtube 0.24 met office 0.45 just jared 0.23 0.36 Shopping Rewards and
DirectoriesTravel Destinations and Accommodations Search Term Search Volume Search Term Search Volume hotukdeals 0.65 travelodge 1.24 quido 0.63 trip advisor 1.00 tesco clubcard 0.52 premier inn 0.79 voucher codes 0.42 laterooms 0.48 envirophone 0.35 thorpe park 0.40 hot uk deals 0.29 alton towers 0.40 kelkoo 0.29 tripadvisor 0.32 pricerunner 0.27 tripadvisor uk 0.32 tesco clubcard deals 0.27 national trust 0.28 which 0.26 travel lodge 0.27
Some insights -
Paypal featuring highlights the continued rise of ecommerce. When faced with the option to pay via Paypal so often joining becomes a no brainer. It also could be indicative of people preferring to make transactions through sites with Paypal rather than the proprietary or untrustworthy looking third party carts that many online stores still provide.
No surprise to see Facebook perched at the summit for social but interesting to see Walt Disney’s Club Penguin making an appearance. A Disney affiliate site could be the order of the day! Also the spelling of utube could be a nice in for any keyword hijackers.
Lovefilm is increasingly popular and dominos features heavily demonstrating a trend towards staying at home and saving the old cash in these hard times – although I have never understood how they get away with selling bread, red coloured water and chopped stuff for £10 quid a pop.
Sky out performing BBC is interesting. You’s thin BBC would out optimise Sky so maybe it’s there proliferation of branding building online ads that is driving search? Nice to see the Daily Mail, a paper that speaks it mind, doing well besides all of the far left slurs it has to deal with.
3 Rules for Building a Value Proposition that Sells Like Crazy
Published May 17, 2010 | 
I loved this little drawing. It can help you to finally pin down your company value proposition by finding the “three legs of the stool”.
I’ll let the article and the pictures do the talking, just click through the link above.
New Chart: How Important is Social Media to Your Strategy?
Published April 30, 2010 | 
Hmm, no surprises then. The reality is that most businesses don’t have the first clue where to engage or how to engage with social media. I’ve been doing a bit of training recently covering setting up campaigns, which tools to use for distribution, interaction and very important – tracking.
Tracking what is going on is the real gem and there are some cool and ‘free’ tools out there that you can get started with today.
The bottom line is that it’s just about taking that initial dive in. Yeah, sure, you’ll flap about a bit just like your first time in a swimming pool and you’ll take the odd gulp down the wrong hole but in time your business will find it’s niche and your prospects will find you.
In 5 years time you’ll wonder what all of the fuss was about.
For some quick and easy training that you’ll enjoy check out my fastrack social media training packages
Google Webmaster Tools – Digital marketing software tools update
Published April 15, 2010 | 
This new update from Google in the webmaster tools is awesome. Selecting keywords for fine tuning and weeding out keywords that are not worth pursuing never got any easier!
Check out this post by the Chaffmeister.
Legal Marketing For Professional Services Shift
Published April 12, 2010 | I’ve recently been exploring the opportunities for professional services firms within the sphere of social media and I found a great piece by Suzanne Lowe & David Kipp of Ross & Baruzzini (consultancy) that supports my findings.
It is startlingly clear that due to cultural and structural barriers many firms are not allowing themselves to leverage their internal resources for marketing and selling activities and are thus side stepping the potential returns that shifting towards engaging with social networking environments could return.
To be effective social media marketing relies directly on experts imparting knowledge to those asking the questions. For example if I’m interested in a conveyancing service from a law firm for example then a quick tip from an actual conveyancing solicitor via a LinkedIn discussion would be more welcome than a nod towards the firm from a marketing practitioner.
The case for allowing staff to market on behalf of the firm is doesn’t need to be made any clearer to some firms and there are many that are already taking the initiative (especially in the States) as this quote from the article suggests “This “new normal” professional firm more effectively harnesses people for marketing and selling, no matter what their function or station”.
So the question is not whether you move towards a culture and internal structure where “every person gains competency in marketing and business development”, it’s when.
Another reason why your people are your greatest asset.
Check out the article http://www.management-issues.com/2009/11/27/opinion/82442-7607.asp#