Jason
35 Entertaining 404 Error Pages
Published March 3, 2011 | 
Time for a bit of light relief – SEO and all that can get so samey! As a Star Wars geek I love the 501st Legion’s design.
To be fair though these should be set up properly and i haven’t bothered myself which is pretty pathetic. Users like them as they help to orientate and like the above demonstrates, can inject a bit of personality into your brand.
I’ll get my thinking and design head on then :0)
Social Media Reputation Tables
Published February 19, 2011 | Well the table on this site reveals lots of suprises doesn’t it?!
To be fair it is just a useful list to use for looking for inspiring social media campaigns.
I recommend a quick dig around the Facebook page for Porsche as it’s a great example.
How to build the perfect branded app
Published February 2, 2011 | How to Build the Perfect Branded App
Many conversations that I have with both brands and advertising agencies start with the dreaded words ‘we want an iphone app’. Why dreaded? After all as a mobile agency we just love to build apps. Unfortunately, any conversation that starts with those words shows that they have not thought about meeting their brand objectives, or their customers, let alone a great creative idea.
This is article (link above) is absolutely spot on and very timely since the potential of mobile is just beginnig to gain some traction with more mainstream client types.
I see similarities with the early days of the web when clients would say “let’s get a website, everyone else is!” without taking into consideration what the objectives are from both a business or end user persepective.
How Does Google Work? Learn How Google Works: Search Engine + AdWords
Published July 13, 2010 | 
Check this graphic out. Personally I’m not exactly enlightened but I impressed that a simple graphic can be used to generate so much action on social media and I expect generate a lot of links for the owners – nice work ;0)
How A Pretty Face Can Push Visitors Away
Published June 3, 2010 | 
I absolutely love this type of stuff – no not Sunsilk – conversion rate optimisation tactics. Bryan Eisenberg, author of Call to Action a CRO bible has his finger right on the pulse and his article about how to get the best from a commercial or corporate photographer is very useful.
The critical point to remember is not that the model should always be pretty or good looking as a given but that they should be looking at the content you want the user to engage with.
Simple stuff isn’t it but combined with other insider CRO tricks your conversion rate can go through the roof.