Brooks Digital Marketing

Check this graphic out. Personally I’m not exactly enlightened but I impressed that a simple graphic can be used to generate so much action on social media and I expect generate a lot of links for the owners – nice work ;0)

I absolutely love this type of stuff – no not Sunsilk – conversion rate optimisation tactics. Bryan Eisenberg, author of Call to Action a CRO bible has his finger right on the pulse and his article about how to get the best from a commercial or  corporate photographer is very useful.

The critical point to remember is not that the model should always be pretty or good looking as a given but that they should be looking at the content you want the user to engage with.

Simple stuff isn’t it but combined with other insider CRO tricks your conversion rate can go through the roof.

Search Tools

Top 10 U.K. Search Terms by Category, April 2010

By Jack Marshall, ClickZ, May 14, 2010

April’s top 10 search terms by search volume from Hitwise.

Top 10 U.K. Search Terms by Category, March 2010 (%)
IT and Internet		Automotive Manufacturers
Search Term	Search Volume	Search Term	Search Volume
paypal	12.78	audi	2.32
broadband speed test	2.12	bmw	2.06
paypal uk	1.92	ford	1.48
anagram solver	1.10	audi uk	1.36
paypal login	0.82	vauxhall	1.28
pay pal	0.52	mercedes benz	1.19
yougov	0.38	bmw uk	1.16
speed test	0.31	renault	1.07
paypal.co.uk	0.30	vw	0.99
auctiva	0.29	hyundai	0.96
Movies		Social Networking and Forums
Search Term	Search Volume	Search Term	Search Volume
cineworld	3.50	facebook	19.64
imdb	2.11	youtube	6.08
odeon	1.90	facebook login	5.44
vue	1.38	you tube	1.12
vue cinema	1.35	bebo	1.10
lovefilm	1.22	fb	0.76
odeon cinema	0.60	twitter	0.41
blockbuster	0.56	utube	0.39
showcase cinemas	0.48	club penguin	0.38
love film	0.47	facebook.com	0.34
Food and Beverage Brands and Manufacturers		Pharmaceutical and Medical Products
Search Term	Search Volume	Search Term	Search Volume
dominos	5.15	boots	22.17
pizza hut	4.50	boots uk	4.73
mcdonalds	4.15	holland and barrett	3.98
dominos pizza menu	1.84	lloyds phramacy	1.35
kfc	1.40	boots the chemist	0.77
dominoes	1.32	boots.com	0.64
makro	1.19	healthspan	0.64
domino’s pizza	1.02	boots chemist	0.40
starbucks	0.87	holland and barret	0.33
costa coffee	0.81	simply supplements	0.30
Blogs and Personal Websites		Broadcast Media
Search Term	Search Volume	Search Term	Search Volume
bbc news	0.50	sky news	2.81
tumblr	0.38	bbc news	2.69
perez hilton	0.33	bbc	2.15
iphone 4g	0.32	bbc weather	1.89
facebook	0.31	daily mail	1.31
blogger	0.29	the sun	1.03
kotaku	0.26	bbc sport	0.83
gizmodo	0.26	weather	0.54
youtube	0.24	met office	0.45
just jared	0.23	facebook	0.36
Shopping Rewards and Directories		Travel Destinations and Accommodations
Search Term	Search Volume	Search Term	Search Volume
hotukdeals	0.65	travelodge	1.24
quido	0.63	trip advisor	1.00
tesco clubcard	0.52	premier inn	0.79
voucher codes	0.42	laterooms	0.48
envirophone	0.35	thorpe park	0.40
hot uk deals	0.29	alton towers	0.40
kelkoo	0.29	tripadvisor	0.32
pricerunner	0.27	tripadvisor uk	0.32
tesco clubcard deals	0.27	national trust	0.28
which	0.26	travel lodge	0.27

Some insights -

Paypal featuring highlights the continued rise of ecommerce. When faced with the option to pay via Paypal so often joining becomes a no brainer. It also could be indicative of people preferring to make transactions through sites with Paypal rather than the proprietary or untrustworthy looking third party carts that many online stores still provide.

No surprise to see Facebook perched at the summit for social but interesting to see Walt Disney’s Club Penguin making an appearance. A Disney affiliate site could be the order of the day! Also the spelling of utube could be a nice in for any keyword hijackers.

Lovefilm is increasingly popular and dominos features heavily demonstrating a trend towards staying at home and saving the old cash in these hard times – although I have never understood how they get away with selling bread, red coloured water and chopped stuff for £10 quid a pop.

Sky out performing BBC is interesting. You’s thin BBC would out optimise Sky so maybe it’s there proliferation of branding building online ads that is driving search? Nice to see the Daily Mail, a paper that speaks it mind, doing well besides all of the far left slurs it has to deal with.

I loved this little drawing. It can help you to finally pin down your company value proposition by finding the “three legs of the stool”.

I’ll let the article and the pictures do the talking, just click through the link above.

Hmm, no surprises then. The reality is that most businesses don’t have the first clue where to engage or how to engage with social media. I’ve been doing a bit of training recently covering setting up campaigns, which tools to use for distribution, interaction and very important – tracking.

Tracking what is going on is the real gem and there are some cool and ‘free’ tools out there that you can get started with today.

The bottom line is that it’s just about taking that initial dive in. Yeah, sure, you’ll flap about a bit just like your first time in a swimming pool and you’ll take the odd gulp down the wrong hole but in time your business will find it’s niche and your prospects will find you.

In 5 years time you’ll wonder what all of the fuss was about.

For some quick and easy training that you’ll enjoy check out my fastrack social media training packages